Sending promotional emails to your client base is a very useful strategy in any marketing plan. It’s fast, direct, and simple. Right? Well, not quite as simple as one might think. There are certain rules that need to be applied to these emails in accordance with the law (CAN-SPAM Act), and violators can be fined up to $16,000.
Also, it’s not just you who is affected when your mass-email is composed incorrectly. If your promotional emails are in violation of the CAN-SPAM Act, the server hosting your email account can become blacklisted. That means email leaving that server through any of your host’s clients will bounce back as “undeliverable.” To put that into perspective, your emails won’t be sent, and the neighboring business across the street won’t be able to send email either. Getting a server removed from a blacklist can be a very lengthy process, sometimes the process can take as long as 2-4 weeks!
Since Fire Pixel hosts hundreds of email accounts, we ask that you use discretion when sending emails to multiple recipients. When you have a message you want to spread by email, we recommend utilizing a 3rd party email marketing service for mass-email (such as mail chimp or constant contact). These services will make sure everything in your email is up to speed and they’ll grade your email with a spam score so you can keep your email away from the evil clutches of the mighty spam filters. You’ll also have access to metrics that wouldn’t otherwise be available to you including who opened your email, who clicked on any links included in your email, and which email accounts are active/inactive. Best of all, when you utilize one of these services, your mass-email will not go through your host’s server, eliminating risk from the equation. This chart will help you compare the services. Both are very user-friendly and have options to embed Newsletter Signup forms in your website.
Take some time to learn about the CAN-SPAM Act here. If any issues arise in regard to your email or if you need help implementing a newsletter signup form, Fire Pixel can help!
Click here for additional reading.
What does this mean to me?
As of April 8th, 2014 there will be no new security updates for:
- Microsoft Office 2003
- Microsoft Exchange Server 2003
- Microsoft Windows XP
This can potentially expose your network to malware, data loss, viruses and botnet hosting. If you are using any of these products, it’s time to take action.
How do I deal with this?
Contact Fire Pixel, for a limited time we’re offering a FREE, no obligation on-site Network Analysis, this includes the following services:
- Identify Under-Performing Workstations
- Inspect Network Infrastructure
- Perform Server Risk Assessment
- Review Disaster Recovery Strategy
- Detect Malicious Content including Viruses, Worms, Trojans, Spyware, Rootkits, Malware, Rogues and more.
Limit 1 Per Customer, other limitations may apply.
Staying proactive in your personal data security is of the utmost importance these days. Especially since so much of our lives revolves around the Internet. From social media interaction to remotely setting your thermostat, many of us are utilizing the web every day.
Despite one’s best efforts, sometimes a persistent hacker still finds a way to gain access to personal data. Just a few months ago, almost 2 million accounts from a handful of popular sites including Facebook, Google, Twitter, and Yahoo, had their usernames and passwords stolen. You can read the full article here. The affected users have been notified and their login information has been reset, but there is still some research to be done to find the source of the infection.
All that is known is that the usernames and passwords were stolen through the use of a virus that carried along keylogging software, named the Pony Botnet Controller. The virus could note what was being typed into the affected computers, therefore capturing login information. After gaining access to an account, there is the potential for the hacker to gain access to other associated accounts, credit card information, social security numbers, and other personal data.
Stay on your toes this holiday season, as many of you will be taking your gift shopping online! In general, creating solid passwords, being smart about what you click or download, and keeping all of your software up-to-date (not just your antivirus software) should put you at a good standing when it comes to the security of your personal data.
If by chance the computers at your business still manage to become compromised, Fire Pixel can help!
Have you considered advertising with Google? Why? THEY WORK! Fire Pixel can help you set up a standard advertising campaign or an advanced campaign (with graphic ads – banner, leaderboards, boxes, etc..).
Google Ad Banner Example:
Have you seen this ad? Fire Pixel spends $400/month for over 400,000 impressions with Google. All of our ads are graphic with our logo and they only display within 40-miles of our office. Our ad displays on websites only, Weather.com, YouTube.com, Popular Blogs, etc.. Your monthly budget can whatever you choose, track the results and adjust your budget to maximize your ROI.
If you set up your account by September 30th, 2013, go here: http://www.google.com/ads/get/placesawx150 and use code 3H7QX-NUEXW-QRHQ for $150 in free advertising when you spend $50.
If you want help setting up you standard campaign or advanced graphic campaign, let us know!
Fire Pixel launched a new website for Orthopedic & Sports Medicine Specialists of Green Bay! Fire Pixel launched a new website for OSMS with some new bells and whistles and a fresh new look. Newsletter sign-up, Integrated blog with feed to the home page, and each Doctor has a dedicated page. Great working with the marketing folks at OSMS!
OSMS has been providing the best in bone and joint care since 1963. They offer comprehensive orthopedic and rheumatologic services, providing their patients with individualized healthcare solutions. OSMS has a professional, friendly staff and has been a part of this community for 50 years.
Check this out, Fire Pixel pulled out all the stops on this one with some serious custom programming. The founder of iBreezeIt came up with this idea while cruising all of his regular links. Find the latest news from many sources in one location. Also, contact them if you’re interested in advertising, as a new website, the advertising rates are very reasonable. Drag the “Technology” section to a box below to see our Fire Pixel ad. Technology, fitting right? :)
Simplicity Healthworks of Appleton has a new website! Jan is a Certified Holistic Health Practitioner, with her Bachelor of Spiritual Healing degree through the Reiki Blessings Academy, an institute accredited by the American Association of Drugless Practitioners. She is attuned and trained as a Usui Reiki Master/Teacher, Karuna Ki Master, and in Sacred Flames Reiki. What does all that mean? It means she knows what she’s doing, check it out!
Fire Pixel launched a delicious Gallery-style Website for Monzu Bakery of Green Bay, WI. Monzu is a corruption of the word Monsieur. It was the name given to French Chefs who traveled to Italy to cook for Italian Aristocrats. To Monzu, it represents the ever-changing nature of food and their appreciation for classical cuisine. All we know is their cakes are AMAZING!! If you frequent weddings, birthdays, or graduations, you’ve probably experienced the sheer perfection that is Monzu.
Thanks Brad for the awesome photos! Brad Thalmann with Harle Photography came in to snap some shots of Fire Pixel in action. Brad has some serious talent, he is an expert in commercial photography, lighting and composition.
Brad has a studio in Howard, WI or he can come to you for interior / exterior shots or headshot portraits for your shiny new website.
Fire Pixel is excited to launch a new website for Wisconsin Industrial Coatings. This is a basic custom website with an added file-upload function for users.
Wisconsin Industrial Coatings, Inc. (WIC) is a provider of in-shop surface preparation and coating applicationsto the industrial and commercial markets of Wisconsin with field service available nationwide.