There are many methods of optimizing your website for search engines, one of the most important methods is smart and targeted website copy. I’m not just referring to the text, I’m also referring to your heading tags, image ALT tags, image descriptions, image titles, page titles, bulleted items and hyperlinks.
For a good idea of how this blog looks to search engines, look at the TAGS section on the right side of this blog. This is basically a snapshot of what we write about, how we perceive the content of our blog.
Keyword Density plays a very crucial role in optimizing your website for Search Engines. Google is continuously updating their complex search algorithm so staying ahead of the curve can be challenging, but keyword density equations have remained fairly consistent over the years. Keyword Density in your content is considered high-impact in terms of ranking on the SERP (Search Engine Results Page).
Keyword Density Algorithm
Since your home page is considered the most important in terms of content, let’s use it in this example. Say the home page of your website has 100 total words and the keyword you wish to target is “shipping.” We’ll also assume the word “shipping” appears twice on your home page. Here would be your optimal word density calculation:
(Keyword appearances / total words) * 100 = %
(2 / 100) * 100 = 2%
Your current keyword density for the word “shipping” is 2%. The best and optimal keyword density for a single word is 2%. Now I know what your thinking, “Math?? But I’m terrible with math!” No worries, there are many free keyword density checking tools, some easier to use than others. Here is one of my favorites, Keyword Density Analyzer. To use this tool, simply paste the address (URL) of the page you want to analyze, typically your home page for starters, and click the SUBMIT button.
Competition for the word “shipping” is pretty steep and if you know what your customers are looking for, try to get specific so you can dominate your competition in the areas you want to target. For example, freight shipping, local courier, overnight shipping, fast local shipping, etc.. The formula is different for multiple word key phrases, here is the equation, lets assume your target is freight shipping and it appears twice:
(Keyword appearances / total words) * 100 * Key phrase word count
(2 / 100) * 100 * 3 = 6%
6% isn’t bad, but you don’t want to be any higher. Generally you’ll want to target 6% or less to be safe, a keyword density of 8% or more can be perceived by search engines as what’s known as ‘Keyword Stuffing’ and your website can be penalized for it. Best punishment for this offense? Your website will fall lower in rank and your traffic will be severely impacted.
Results From the Keyword Density Analyzer
Keyword Density Tips
- Reduce your density by making use of synonyms, come up with various word key phrase combinations.
- Raise your density by including your keyword(s) in image tags (ALT tags, titles, descriptions)
- Include your main targeted keyword phrase in your title and headings on the page you want to optimize.
- Target multi-word keyword phrases instead of individual words to maximize your exposure.
- Try to keep all densities at 6% or less to be safe, 4% is what I would consider optimal.
- Include your targeted keywords as hyperlinks to additional information, this shows Search Engines you are giving the user the option to dig deeper in terms of exactly what they are searching for.
- Include a sitemap footer on all of your page, these are links to the pages of your website, hyper linked text, great for SEO and useful to your visitors.
- Check all of the pages of your website with the Keyword Density Analyzer and develop a plan to accomplish your goals.
If you need help with your SEO or if you’d like to request an SEO Analysis, let us know!