Website Design & IT Support in Green Bay, WI
(920) 366-7334
2325 Pamperin Road Suite 2
Green Bay, WI 54313
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Attention Dentists!

DPA

Fire Pixel broke out the drills and anesthesia, and now Dental Practice Advisors’ website is cavity-free!  If your dental practice has a need of marketing or business advice, the staff at Dental Practice Advisors would love to chat with you.

Dental Practice Advisors, LLC is a consulting firm that delivers comprehensive management support solutions to help you master the business aspects of your practice so you can focus on patient care, sustain a healthy work-life balance and achieve financial independence.

Mindy Obry

I graduated from UW-Green Bay in May of 2010, studying Communication and the Arts, emphasizing the Design Arts.

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My Achy-Breaky Heartbleed

heartbleed-logoWe’ve been receiving questions about a potential security risk.  This bug is called Heartbleed.

What is Heartbleed and how does it affect you? The Heartbleed bug exploits a weakness in some OpenSSL encrypted libraries, which allows protected information to be stolen.  OpenSSL is a widely used security measure that encrypts web communications such as email, instant messages, transactions, social media, etc…  Heartbleed can trick these services to surrender the user’s login information by exploiting an open door in the OpenSSL programming.

Fire Pixel’s security protocol does not contain this vulnerability, therefore our client’s data is safe from Heartbleed attack.

If you still have a concern, check out this web tool by GeoTrust.  You can enter your website’s URL, and this tool is able to determine if your site is at risk for exploitation by Heartbleed.  If your current provider is at risk and you wish to move your website and/or email hosting to Fire Pixel, let us know!

The security of your data is always important to us.  Should your computer show signs of being compromised by any bug or virus, then we encourage you to get in touch with our knowledgeable IT department!

Mindy Obry

I graduated from UW-Green Bay in May of 2010, studying Communication and the Arts, emphasizing the Design Arts.

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Remembering the Rails

Train Artist

Steve R. Krueger’s railroad paintings and other artwork are now being displayed on a brand new digital canvas thanks to the staff at Fire Pixel.  Interested in a painting that depicts your favorite railroad scene?  Train art commissions are available for purchase!

Steve R. Krueger’s goal is to reach out to railroad museums, the railroad industry, publishers and private individuals who have an interest in railroads of both the past and present. If you have a specific need, such as a book illustration or the creation of artwork pertaining to a specific railroad, Steve will be happy to research and develop a custom piece of train art per your specifications. Of special interest are his “memorial” artworks.  Anyone who wishes to remember a friend or relative who had worked for a railroad can commission artwork designed specifically for that individual. The original, along with as many archival “giclee” prints can be ordered as desired.  These remembrances can be passed down from generation to generation

Mindy Obry

I graduated from UW-Green Bay in May of 2010, studying Communication and the Arts, emphasizing the Design Arts.

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April Is Autism Awareness Month

Autism Run/Walk

shirtNow that the ice and snow have cleared, it’s the perfect time to be active outside!  Fire Pixel is proud to co-sponsor the 2Myles4Autism run/walk event along with many other businesses in the Howard-Suamico community.

Grab some fresh air and kick-start your spring exercise routine while raising funds for autism awareness and support!

Event Details
Date: Saturday, April 26th 2014
Time: 9AM
Location: Meadowbrook Elementary (720 Hillcrest Heights, Green Bay, WI 54313)

More Info | Register | Donate

Mindy Obry

I graduated from UW-Green Bay in May of 2010, studying Communication and the Arts, emphasizing the Design Arts.

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Cleaned, Polished, & Ready For Launch

Hydroclean

Fire Pixel just did some spring-cleaning on Hydroclean Equipment, Inc’s website.  Now they’re ready to supply you with all the industrial cleaning supplies and equipment you need.  Their products will make your facilities look as fresh and shiny as their new site!

Hydroclean Equipment, Inc. of De Pere, WI has been the leading supplier of hot pressure washers, cold pressure washers and steam cleaners since 1984 in Northeast Wisconsin and the Upper Peninsula of Michigan.  They are proud to the carry the top name brands in the cleaning equipment industry including Honda & Briggs Engines, Cat and General Pumps, HydroTek, Alkota and BE Pressure washers.

Mindy Obry

I graduated from UW-Green Bay in May of 2010, studying Communication and the Arts, emphasizing the Design Arts.

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What is Keyword Density and Why is it Important for SEO?

SEO Keyword DensityThere are many methods of optimizing your website for search engines, one of the most important methods is smart and targeted website copy.  I’m not just referring to the text, I’m also referring to your heading tags, image ALT tags, image descriptions, image titles, page titles, bulleted items and hyperlinks.

For a good idea of how this blog looks to search engines, look at the TAGS section on the right side of this blog.   This is basically a snapshot of what we write about, how we perceive the content of our blog.

Keyword Density plays a very crucial role in optimizing your website for Search Engines. Google is continuously updating their complex search algorithm so staying ahead of the curve can be challenging, but keyword density equations have remained fairly consistent over the years.  Keyword Density in your content is considered high-impact in terms of ranking on the SERP (Search Engine Results Page).

Keyword Density Algorithm

Since your home page is considered the most important in terms of content, let’s use it in this example.  Say the home page of your website has 100 total words and the keyword you wish to target is “shipping.”  We’ll also assume the word “shipping” appears twice on your home page. Here would be your optimal word density calculation:

(Keyword appearances / total words) * 100 = %
(2 / 100) * 100 = 2%

Keyword Density CheckYour current keyword density for the word “shipping” is 2%. The best and optimal keyword density for a single word is 2%. Now I know what your thinking, “Math?? But I’m terrible with math!” No worries, there are many free keyword density checking tools, some easier to use than others. Here is one of my favorites, Keyword Density Analyzer. To use this tool, simply paste the address (URL) of the page you want to analyze, typically your home page for starters, and click the SUBMIT button.

Competition for the word “shipping” is pretty steep and if you know what your customers are looking for, try to get specific so you can dominate your competition in the areas you want to target. For example, freight shipping, local courier, overnight shipping, fast local shipping, etc.. The formula is different for multiple word key phrases, here is the equation, lets assume your target is freight shipping and it appears twice:

(Keyword appearances / total words) * 100 * Key phrase word count
(2 / 100) * 100 * 3 = 6%

6% isn’t bad, but you don’t want to be any higher. Generally you’ll want to target 6% or less to be safe, a keyword density of 8% or more can be perceived by search engines as what’s known as ‘Keyword Stuffing’ and your website can be penalized for it. Best punishment for this offense? Your website will fall lower in rank and your traffic will be severely impacted.

Results From the Keyword Density Analyzer

Keyword Density Checker Results

Keyword Density Tips

  1. Reduce your density by making use of synonyms, come up with various word key phrase combinations.
  2. Raise your density by including your keyword(s) in image tags (ALT tags, titles, descriptions)
  3. Include your main targeted keyword phrase in your title and headings on the page you want to optimize.
  4. Target multi-word keyword phrases instead of individual words to maximize your exposure.
  5. Try to keep all densities at 6% or less to be safe, 4% is what I would consider optimal.
  6. Include your targeted keywords as hyperlinks to additional information, this shows Search Engines you are giving the user the option to dig deeper in terms of exactly what they are searching for.
  7. Include a sitemap footer on all of your page, these are links to the pages of your website, hyper linked text, great for SEO and useful to your visitors.
  8. Check all of the pages of your website with the Keyword Density Analyzer and develop a plan to accomplish your goals.

If you need help with your SEO or if you’d like to request an SEO Analysis, let us know!

Tony Moon

I've been Developing Websites in Green Bay, WI since 1999 with a focus on Design, Function, Interface and Search Engine Optimization.

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Mass Email: Be Kind to Your Neighbors

Email-spam-inbox

Sending promotional emails to your client base is a very useful strategy in any marketing plan.  It’s fast, direct, and simple.  Right?  Well, not quite as simple as one might think.  There are certain rules that need to be applied to these emails in accordance with the law (CAN-SPAM Act), and violators can be fined up to $16,000.

Also, it’s not just you who is affected when your mass-email is composed incorrectly.  If your promotional emails are in violation of the CAN-SPAM Act, the server hosting your email account can become blacklisted.  That means email leaving that server through any of your host’s clients will bounce back as “undeliverable.”  To put that into perspective, your emails won’t be sent, and the neighboring business across the street won’t be able to send email either.  Getting a server removed from a blacklist can be a very lengthy process, sometimes the process can take as long as 2-4 weeks!

Since Fire Pixel hosts hundreds of email accounts, we ask that you use discretion when sending emails to multiple recipients.  When you have a message you want to spread by email, we recommend utilizing a 3rd party email marketing service for mass-email (such as mail chimp or constant contact).  These services will make sure everything in your email is up to speed and they’ll grade your email with a spam score so you can keep your email away from the evil clutches of the mighty spam filters.  You’ll also have access to metrics that wouldn’t otherwise be available to you including who opened your email, who clicked on any links included in your email, and which email accounts are active/inactive.  Best of all, when you utilize one of these services, your mass-email will not go through your host’s server, eliminating risk from the equation.  This chart will help you compare the services.  Both are very user-friendly and have options to embed Newsletter Signup forms in your website.

Email Marketing

Take some time to learn about the CAN-SPAM Act here.  If any issues arise in regard to your email or if you need help implementing a newsletter signup form, Fire Pixel can help!

Click here for additional reading.

Mindy Obry

I graduated from UW-Green Bay in May of 2010, studying Communication and the Arts, emphasizing the Design Arts.

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Support Ending for Windows XP, Office 2003 & Exchange 2003

What does this mean to me?

Are you ready?

As of April 8th, 2014 there will be no new security updates for:

  • Microsoft Office 2003
  • Microsoft Exchange Server 2003
  • Microsoft Windows XP

This can potentially expose your network to malware, data loss, viruses and botnet hosting.  If you are using any of these products, it’s time to take action.

 

How do I deal with this?

Contact Fire Pixel, for a limited time we’re offering a FREE, no obligation on-site Network Analysis, this includes the following services:

  • Identify Under-Performing Workstations
  • Inspect Network Infrastructure
  • Perform Server Risk Assessment
  • Review Disaster Recovery Strategy
  • Detect Malicious Content including Viruses, Worms, Trojans, Spyware, Rootkits, Malware, Rogues and more.

Limit 1 Per Customer, other limitations may apply.

Tony Moon

I've been Developing Websites in Green Bay, WI since 1999 with a focus on Design, Function, Interface and Search Engine Optimization.

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Keylogging Kleptos: Keeping them away from your data!

Orange Lock

Staying proactive in your personal data security is of the utmost importance these days.  Especially since so much of our lives revolves around the Internet.  From social media interaction to remotely setting your thermostat, many of us are utilizing the web every day.

Despite one’s best efforts, sometimes a persistent hacker still finds a way to gain access to personal data.  Just a few months ago, almost 2 million accounts from a handful of popular sites including Facebook, Google, Twitter, and Yahoo, had their usernames and passwords stolen.  You can read the full article here.  The affected users have been notified and their login information has been reset, but there is still some research to be done to find the source of the infection.

All that is known is that the usernames and passwords were stolen through the use of a virus that carried along keylogging software, named the Pony Botnet Controller.  The virus could note what was being typed into the affected computers, therefore capturing login information.  After gaining access to an account, there is the potential for the hacker to gain access to other associated accounts, credit card information, social security numbers, and other personal data.

Stay on your toes this holiday season, as many of you will be taking your gift shopping online!  In general, creating solid passwords, being smart about what you click or download, and keeping all of your software up-to-date (not just your antivirus software) should put you at a good standing when it comes to the security of your personal data.

If by chance the computers at your business still manage to become compromised, Fire Pixel can help!

Mindy Obry

I graduated from UW-Green Bay in May of 2010, studying Communication and the Arts, emphasizing the Design Arts.

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Google Ads? Worth it!

Google Ad

Have you considered advertising with Google?  Why? THEY WORK! Fire Pixel can help you set up a standard advertising campaign or an advanced campaign (with graphic ads – banner, leaderboards, boxes, etc..).

Google Ad Banner Example:
fp_website_design_468x60_2

Have you seen this ad?  Fire Pixel spends $400/month for over 400,000 impressions with Google. All of our ads are graphic with our logo and they only display within 40-miles of our office.  Our ad displays on websites only, Weather.com, YouTube.com, Popular Blogs, etc..  Your monthly budget can whatever you choose, track the results and adjust your budget to maximize your ROI.

If you set up your account by September 30th, 2013, go here: http://www.google.com/ads/get/placesawx150 and use code 3H7QX-NUEXW-QRHQ for $150 in free advertising when you spend $50.

If you want help setting up you standard campaign or advanced graphic campaign, let us know!

Tony Moon

I've been Developing Websites in Green Bay, WI since 1999 with a focus on Design, Function, Interface and Search Engine Optimization.

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