From grass roots SEO (Search Engine Optimization) to PPC (Pay Per Click) advertising campaign management, Fire Pixel provides you with everything needed to increase traffic to your website. Turn strangers into visitors and visitors into customers.
The Proof is in the Pudding
Tracking your results is arguably the most important piece of managing an effective advertising campaign.
- How well are your advertising dollars working?
- How are users finding your website?
- How long do they spend on each page?
- What is your primary exit page?
- How many of your users are using phones or tablets to access your website?
Knowing and understanding the answers to these questions will equip you with the information needed to make good choices when planning your strategy. All of these questions can be answered by utilizing the software tracking tools we will integrate with your website. Fire Pixel will review the data with you and make recommendations for improving your traffic and conversion rate.
Two acronyms you’ll hear a lot when discussing Website Marketing strategies are SEO and SEM.
SEO (Search Engine Optimization) is the process of affecting the visibility of a website in a search engines un-paid or “organic” search results. This can also be referred to as “grass roots” marketing. There are two types of SEO, on-page and off-page. On-page SEO consists of the modifications that can be made to your website to make it more search engine friendly. Off-page SEO consists of establishing links to your website on websites you don’t own, Social Media and anything you can do to boost your website traffic or website reputation.
SEM (Search Engine Marketing) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages or partner websites through paid advertising. One of the most common and most affective types of SEM is Google Adwords. Fire Pixel can assist you with the setup of your Google Adwords account or local marketing companies can assist you in ongoing Adword campaign management.
What is Fire Pixel’s Roll in my Website Marketing?
Fire Pixel will provide you with the tools and the knowledge needed to achieve your online goals. Fire Pixel assist you in planning your online strategy including:
- Determine your website SEO score and develop plan to improve your score
- Integrate website traffic tracking and help you understand the reports
- Assist you in setting up an SEM campaign and inform you about your options